Acceptable Use Policy

Last updated: August 11, 2025

1. Purpose and Scope

This Acceptable Use Policy ("AUP") defines the acceptable and unacceptable uses of Webzilla Creators' SMS Platform service. This policy applies to all users, including individual customers, business accounts, and API integrations.

Violation of this policy may result in service suspension, account termination, or legal action. By using our service, you agree to comply with all provisions of this policy.

2. Permitted Uses

Our SMS Platform is designed for legitimate business and personal communications:

Approved Use Cases

  • Transactional notifications (order confirmations, delivery updates)
  • Account security alerts (OTP, login notifications)
  • Appointment reminders and scheduling
  • Marketing messages to consenting recipients
  • Customer support communications
  • Internal team communications
  • Event notifications and updates
  • Emergency alerts and notifications

3. Prohibited Uses

Strictly Forbidden Activities

  • Spam and Unsolicited Messages: Sending messages without proper consent
  • Illegal Content: Any content that violates local or international laws
  • Adult Content: Sexually explicit material or adult services
  • Gambling and Betting: Promotion of gambling services or betting
  • Hate Speech: Content promoting discrimination or violence
  • Fraud and Scams: Deceptive, misleading, or fraudulent messages
  • Phishing: Attempts to steal personal or financial information
  • Malware Distribution: Links to malicious software or viruses

Content Violations

  • Harassment, threats, or intimidation
  • Copyright or trademark infringement
  • False emergency alerts or public safety threats
  • Political campaigns without proper disclosure
  • Pyramid schemes or multi-level marketing
  • Illegal pharmaceutical or controlled substance promotions

Technical Violations

  • Attempting to breach platform security
  • Reverse engineering or unauthorized access
  • Overwhelming systems with excessive requests
  • Sharing account credentials with unauthorized users

4. Message Content Standards

Required Elements for Marketing Messages

  • Clear identification of the sender organization
  • Opt-out instructions (e.g., "Reply STOP to unsubscribe")
  • Valid physical address or contact information
  • Truthful subject lines and content
  • No misleading or deceptive claims

Message Quality Guidelines

  • Professional tone and appropriate language
  • Relevant and valuable content for recipients
  • Respect for recipient preferences and frequency limits
  • Clear call-to-action when applicable

5. Enforcement Actions and Penalties

Progressive Enforcement

First Violation

Warning notice with explanation of violation and corrective actions required

Second Violation

Temporary service restriction (24-72 hours) with mandatory compliance training

Serious/Repeated Violations

Account suspension or termination with potential legal action for severe violations

Immediate Termination Offenses

The following violations result in immediate account termination:

  • Illegal activities or criminal content
  • Child exploitation or abuse
  • Terrorism or violence promotion
  • Large-scale fraud or identity theft
  • Intentional security breaches

6. Reporting Policy Violations

We encourage users and recipients to report suspected policy violations:

How to Report Violations

  • Email: webzillacreators@gmail.com with subject "AUP Violation Report"
  • Include message content, sender information, and date/time
  • Provide your contact information for follow-up
  • Submit any supporting evidence or documentation

Investigation Process

  • Reports acknowledged within 24 hours
  • Investigation completed within 5 business days
  • Appropriate action taken based on findings
  • Reporter notified of resolution (when appropriate)

7. User Responsibilities

Consent Management

  • Obtain explicit consent before sending marketing messages
  • Maintain detailed records of consent acquisition
  • Honor opt-out requests immediately
  • Implement double opt-in for subscription-based lists
  • Regularly clean and update contact lists

Content Responsibility

  • Ensure all message content is truthful and accurate
  • Verify compliance with destination country regulations
  • Include proper sender identification
  • Provide clear opt-out instructions
  • Respect frequency limits and quiet hours

Security Obligations

  • Protect account credentials and API keys
  • Implement appropriate access controls
  • Report security incidents immediately
  • Keep contact information and systems secure

8. Detailed Prohibited Content Categories

Illegal Activities

Any content that promotes or facilitates illegal activities under Kenyan law or the laws of the destination country.

Financial Fraud

Phishing attempts, fake financial offers, pyramid schemes, or requests for sensitive financial information.

Adult and Mature Content

Sexually explicit content, adult entertainment services, or age-inappropriate material.

Gambling and Gaming

Promotion of gambling services, betting platforms, or games of chance for money.

Hate Speech and Discrimination

Content promoting hatred, discrimination, or violence based on race, religion, gender, nationality, or other protected characteristics.

Health and Medical Misinformation

False medical claims, unproven treatments, or dangerous health advice. Prescription drug sales without proper licensing.

9. Compliance Monitoring and Detection

Automated Systems

  • Real-time content filtering using machine learning
  • Spam detection algorithms
  • Pattern recognition for suspicious behavior
  • Automated blocking of known malicious content

Manual Review Process

  • Human review of flagged content
  • Investigation of user reports
  • Regular audits of high-volume accounts
  • Compliance team training and certification

10. Appeals and Dispute Resolution

If you believe your account has been restricted in error, you may appeal the decision:

  • Submit appeals to webzillacreators@gmail.com within 30 days
  • Provide detailed explanation and supporting evidence
  • Appeals reviewed by senior compliance team
  • Response provided within 5 business days
  • Final decisions may be escalated to management

11. Policy Updates and Notifications

We may update this Acceptable Use Policy to reflect changes in regulations, technology, or business practices. Users will be notified of material changes via email and through the platform. Continued use of our service after updates constitutes acceptance of the revised policy.

Contact Information

For questions about this Acceptable Use Policy or to report violations:

Company: Webzilla Creators

Email: webzillacreators@gmail.com

Phone: +254 717 333 519

Address: Delta Corner Annex, Westlands, Nairobi, Kenya

Business Hours: Monday - Friday, 8:00 AM - 6:00 PM EAT